How AI is Transforming Marketing

Chantal Walker, Shilpa Sharma

Every marketing campaign matters! Improve ROI through data-driven targeting

Marketing is all about innovating constantly

The goal for a marketing team is to achieve good return on investment from every marketing campaign. They need to learn about the customer journey to be able to design campaigns and AI is playing major role in identifying target audience.

Predictive Analytics

More and more companies are hiring professionals like data scientists and programmers to extract information from client interactions. Flyte is a platform that captures all client conversations and creates aggregated insights for sales representatives as well as marketing teams. Not only will businesses get deep insights on the current trend, but also be able to predict future customer behaviors based on the data collected.

“Focus on innovation and automate the rest”


Let’s face it, marketing is fast-paced! You have seemingly endless back-to-back meetings. Somehow you also have to stay on top of what is said in those meetings. Time is money and if you had a way to generate more marketing leads by becoming 30% more productive, that' going to change the direction of your company. If you are spending a lot of time taking notes manually or making decisions without looking at the data enabled insights, then there is a high chance that your team will take almost double the time to identify the right demography to target.

Enter Flyte - your new digital note taker! Doesn’t matter whether you’re attending a Zoom call or meeting your clients in person, just focus on the conversation and let Flyte manage all your notes and key action items. You can also check where your client was really positive and excited or where they had objections. You can always learn from previous conversations and make future meetings more effective! Because every meeting counts when it comes to an enterprise deal. Whether you’re a product marketer or content creator, we’ve got you!

Marketing at work

Whether you’re a product marketer or content creator, we’ve got you!

Product marketing

Product marketing is the process of bringing a product to the market. This includes deciding the messaging, launching the product and ensuring customers understand it. The biggest challenge is focused communication, right? Getting everyone on the same page agreeing to what feels like a million weekly changes is a full-time job already! As per the HBR survey, 82% of large companies believe AI has the potential to significantly improve alignment between sales and marketing by introducing accountability. Flyte AI technology makes your life easier by organizing and tracking your meeting notes with the additional option of sending the highlights to everyone responsible for each task. You’ll get quicker feedback, speeding up all those product sign-offs.

Keep moving projects forward. get organized; get communicating; get Flyte

Content marketing

Content marketing is a strategic approach focused on creating and distributing valuable and consistent content to attract target customers. Finding it challenging to be constantly creative and innovative to stand out from the crowd? Be it on social media, webinars or blogs. The best ideas often come by interacting with people from different backgrounds and are often lost almost as quickly as they were spoken. With Flyte, you won’t have to miss any light-bulb moments ever again. Flyte automatically converts your conversation into digital notes that you can access again and again, giving you the flexibility of fully engaging with your clients without worrying about tracking everything manually.

Stand out from the competition; get attention; get clients; get Flyte

Keywords: client engagement, product marketing, social media, marketing qualified leads, channel management, webinars, innovation, sales and marketing, focused conversation, tracking details, follow-up, public relations, target customer

Top features for client conversations

  • Store - Ability to record and search meeting notes within Flyte or through Slack so that you can quickly access and view your notes whenever, wherever.
  • Sort - Ability to sort notes based on speakers, topic or length makes it super easy to customize as you want.
  • Share - Ability to share notes with team members or customers to keep the business moving forward, saving time and energy.

Use Flyte! Our voice recognition technology helps business professionals take impeccable meeting notes and capture action items and insights from every call. You get actions and questions that keep you focused and in control, meaning your customers stay happy and engaged. No more paper-pushing and manually delivering actions.

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